Easy onboarding makes for a better customer experience
Paddle also eases the onboarding process for new clients adopting Iconosquare. “More than 95% of our customers can start using Iconosquare and pay for it without any contact with our team. It’s Paddle that makes the onboarding and payment flow easy – there’s no friction for clients when they have finished their free trial and start to pay for their subscription.”
Adapting to the market with greater agility
Jonas and his team are also finding it really easy to adapt their pricing plans as the market changes. “A company like ours that offers a self-service model has to adjust pricing options regularly. This is what we call product-led growth. Paddle makes it really straightforward to update our prices and plans – everything is done in a few clicks.”
Real-time insights inform every business decision
Meanwhile, the use of ProfitWell Metrics by Paddle enables Iconosquare to scrutinize its monthly recurring revenue (MRR). “We can see how our MRR is composed, how it's evolved, and the impact of acquisitions, retention or sales,” Jonas says. “It means we have a real-time view of the status of our business. We can understand if our campaigns are successful and if our clients are actually happy with our offering.”
Price Intelligently delivers further benefits. “Price Intelligently helps us optimize our pricing – something that, to do manually, would take a huge amount of work,” Jonas says.
Ultimately, Jonas believes Paddle will equip Iconosquare for its future growth plans. “Paddle is more than just a payments provider,” he says. “Instead of having multiple different pieces of software to manage accounting, tax, analytics and more, we have everything we need all in one place. In this way, Paddle has found its blue ocean – and that’s invaluable for us. I wouldn’t hesitate to recommend Paddle for any PLG SaaS vendor looking to save time and achieve more customer success.”