What is a merchant of record and why use an MoR as a solution for payments and sales tax?
A merchant of record offers businesses an alternative to building your own payments stack, so you can focus on crafting your product and winning customers, rather than on the mechanics of how you get paid.
What is a merchant of record (MoR)?
A merchant of record is a term used to describe the legal entity selling goods or services to an end customer. The MoR is who the end customer owes payment to for their purchase, they handle all payments and take on the liability related to each transaction. This includes collecting sales tax, ensuring payment card industry (PCI) compliance, and honoring refunds and chargebacks. Businesses can choose to be their own merchant of record, and set up the infrastructure and processes needed to manage payments and related liabilites. Alternatively, MOR service providers exist to take the burden of payment processing and compliance away from those who prefer to spend their in-house resources on more exciting parts of growing a business, like evolving their product or winning more customers.
How does the merchant of record model work?
If you choose to sell through a merchant of record, your customers still go to your website to access the products. But with the MoR acting as a reseller, there are actually two transactions taking place during the sale: One between the end customer and the MoR, and the other between the MoR and you.
When the transaction is complete, it’s the merchant of record’s name that appears on the customer’s credit card statement and to whom the cardholder has recourse in case of any dispute, as they are technically making the sale with the end customer. This is how and why the merchant of record becomes the liable party.
What types of businesses benefit from an MoR and why?
Any business can benefit from outsourcing the hassle of building and maintaining a payments infrastructure and handling sales tax compliance. The merchant of record model is particularly useful for companies that sell to cross-state or international customer bases where the company isn’t set up locally. Selling across borders comes with a lot of financial and legal admin. The MoR can free a business from having to worry about any of that. Industries that benefit from this include:
- SaaS: If you sell software as a service then your customer base is global by default – anyone can sign up. Or at least try to. This can make payments, billing, taxes, and compliance complicated fast.
- E-commerce & D2C: A lot of online retailers and direct-to-consumer (D2C) businesses sell across state lines or internationally without having local offices or bank accounts etc.
- Digital downloads: Similarly, businesses that sell downloadable items like eBooks, games, or academic papers will attract customers from all over the globe.
What does partnering with a merchant of record take off your plate?
Wondering if your business should be looking into obtaining an MoR? Here’s a quick overview of some of the issues and responsibilities you'll be outsourcing:
- Merchant accounts: setting up multiple merchant bank accounts in the countries where you have a substantial customer base, to accept payments in additional currencies
- Payment and data compliance: Managing payment card security (PCI-DSS) and upholding relevant data requirements in the locations you sell to, or integrating additional tools to manage this
- Local entity creation: establishing local business entities to facilitate merchant accounts, tax registration, payment relationships, and so on. Each one can take over two years and cost up to $2M per market to set up.
- Currency conversion: handling the conversion of payments made in foreign currencies by international customers
- Payment failure rates: integrating & maintaining multiple payment processors or payment service providers to facilitate payment routing and cascading, to mitigate the chance of payments being mistakenly declined as fraudulent, causing lost revenue
- Payment processor fees: negotiating and managing all credit and debit card fees
- Fraud offenses: creating logic to flag fraudulent orders, and then manually reviewing those suspicious orders, refining your custom rules
- Disputes and refunds: handling payment reconciliation, refunds, and chargebacks
- Sales tax: calculating, filing, and remitting software sales tax in the locations where your customers are
Setting up and maintaining the infrastructure and admin needed here in-house can quickly amount to hiring several teams.
What does the MoR model mean for your relationship with customers?
An MoR in a transaction will have certain obligations towards the end buyer, including the responsibility for the calculation and remittance of sales tax. But the transaction itself is where its relationship starts and ends. You remain in control of how you present your product and the ongoing relationship with the customer. You interact with them as normal in terms of product support and marketing, including executing separate terms and conditions that relate to the product use.
What’s the difference between a merchant of record and a payment service provider (PSP)
The main difference between an MoR and a PSP is that a merchant of record handles your entire order process, which includes taking on the related liabilities, whereas a payment service provider only handles the transaction process – the part where money leaves your customer’s bank account and arrives in yours.
A PSP, like Stripe, doesn’t take on any of the financial or taxation responsibilities of the transactions you make through their gateway. An MoR takes care of all of them. Payment service providers are also only one part of your wider payments infrastructure; you’ll need to manage and integrate other (often costly) tools to build a sufficient billing stack.
Is Paddle a merchant of record?
Paddle is a provider of complete payments infrastructure for SaaS businesses, which includes acting as the merchant of record for thousands of software companies around the world.
We handle all payments, taxes, currencies, and financial compliance, like other MoRs, but we've built the Paddle platform specifically for SaaS companies and growth strategies.
In addition to the benefits of an MoR, Paddle provides hybrid billing solutions, innovative payment routing, and subscription management technologies. Our sellers also receive 24/7 support from our Customer Success team and strategic guidance from our experienced revenue delivery advisors – specialists in SaaS growth.
We equip SaaS companies with the ability to experiment and respond quickly to new growth opportunities across customer acquisition, retention, and expansion, without the administrative and engineering burdens or revenue leaks created by a DIY infrastructure.