Skip the platform fees and reach consumers globally with a mobile app monetization strategy. Earn more by selling outside the app store with Paddle's merchant of record.
Mobile app companies trust Paddle to sell on the web
With the rise of viable alternatives to closed app store ecosystems, the opportunities to reach bigger audiences and avoid heavy platform fees is huge.
But the challenges of managing payments, currency conversions, refunds, chargebacks and sales tax all add up.
Manage payments easily and automatically offer localized payment methods at checkout.
We automatically calculate, charge, file and remit the correct amount of sales tax on every single purchase.
Increase conversions by offering your users the most relevant pricing and payment options for their region.
Minimize payment failures with smart payment routing so payments get accepted around the world.
Reduce customer churn with intelligent failed payment recovery and automated churn interventions.
We fight chargebacks for you, ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.
As a Merchant of Record, Paddle acts as the middleman between you and your customer when you sell outside the app store, using a web store. We take on all the risks and responsibilities associated with taking payments, honoring refunds and chargebacks, fraud protection and sales tax.
No need to build infrastructure that scales or figure out payment challenges.
By selling outside the app store, you're opening up to internet users in any country, not just app store customers. Benefit from less competition on the web from similar apps.
Go directly to your users and save on app store fees. Keep more money in your pocket and boost customer lifetime value.
Promote longer-term plans, salvage customers about to cancel, or win back customers who've already cancelled.
Having this possibility to diversify our revenue streams and reduce costs has made us even stronger as a business. With Paddle, we can better support price-sensitive students as well as other users, right around the world. That’s pretty amazing.
Provide a seamless, secure checkout experience that drives customer conversion. Improve your buyers’ experience with a customisable checkout that integrates your brand and automatically presents the right language, currency and payment options.
We register for, charge and remit sales tax in over 100 global jurisdictions. Paddle Billing is updated regularly to stay compliant with the latest tax and data protection regulations around the world. We monitor for fraudulent transactions and chargebacks in real-time, keeping your business safe and secure.
All so you don’t have to.
Ensuring you don’t lose out to false or fraudulent attempts to claim back revenue.
We are committed to data privacy and security and are fully SOC2 Type II certified.
Fully compliant and always up to date with GDPR, CCPA, Swiss data protection law and more.
We manage your payments, tax, subscriptions and more, so you can focus on growing
Paddle Billing
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