Focusing on customers, not payments
Paddle has not only supported n8n in managing its payments infrastructure and sales tax, it’s also played an active role in helping it grow in new territories.
“Our biggest win and gain using Paddle is that we can simply focus on what matters for our customers,” Jan says. “We don't have to worry about so many things. Payments are actually quite complex, especially if you talk about taxes worldwide. Thanks to Paddle, we were able to launch literally everywhere in the world without having to worry about global restrictions. Without Paddle that would have been almost impossible.”
“Paddle has taken out all of this back admin work that we would have had to do with other payment processors,” Hilary adds. “It's made a real difference that we can really focus on what matters, which is our core product and our community and making sure we're serving our customers the way they deserve to be served.”
Assisting in the search for new customers
Paddle is also helping n8n to understand where its customers are coming from. “We have a more technical audience and they tend not to want to be tracked, so they use ad blockers,” says Hilary. “That means it can be a struggle for us to find out what promotions are working. However, with the couponing system, we can immediately see where a customer has come from. It’s invaluable.”
With this, n8n can find more of their ideal customers. “Having these coupon codes, along with data of what our trial conversion rate is, what our churn is, and how we can price intelligently, is invaluable,” Hilary says.
Stats that speak for themselves
By offloading back office processes to Paddle, n8n has achieved a 8% net revenue retention uplift in a single year. What’s more, it achieved 87% monthly recurring revenue growth in just nine months.
And this is just the start. “Our vision is to become the default automation tool of choice, for any business,” Jan says. “I’m very optimistic that we will make that happen, not least because – with tools like Paddle – we can double down and focus on what matters.”