Razeware uses Paddle to power both one-time purchases for digital books and recurring subscription billing for access to video courses. Having previously used FastSpring, Razeware used our adaptable APIs to retain control over the entire purchase flow and build a seamless user experience.
To encourage existing customers to switch from monthly to annual billing, Razeware looked to see how the upgrade experience could be improved. The engineering and design teams were able to reduce the existing flow which took four clicks to complete, to just one click, using our "upgrade subscription" API in the background.
For its Black Friday / Cyber Monday offer, Razeware led with a 45% discount for the video subscription offering, using targeted email marketing to drive a tremendous amount of traffic to the website landing page, along with lower discounts for digital books.
On Paddle's advice, Razeware beat the rush by starting the sale three days early, on Wednesday, whilst waiting for sales to organically die down before switching the campaign off. This allowed Razeware to stand out from the crowd, beat competitors to market, and benefit from a longer sales period.
Our Seller Success team also recommended implementing a 'win-back campaign', with the goal of reactivating customers who had previously canceled a subscription. Razeware was able to send targeted email marketing to this group too, with data-backed recommendations from across our seller network on when to send email blasts to its audience.