The Tower team was immediately impressed by the flexibility of the Paddle checkout and its compatibility with B2B subscription purchases. They wanted to allow team plans to be purchased via the checkout and to offer customers the exact number of seats they required, all of which can be handled seamlessly with Paddle.
Expert advice for launching subscriptions
Working with their Paddle Account Manager, Tower were able to devise a plan to move their business to a subscription model. This plan helped build confidence with existing customers to move to subscription, and it also inspired new SaaS customers to sign up with Tower.
The plan included initiatives like running a public beta, setting annual pricing, and handling communications with existing customers on the migration and discounting strategy.
Powerful subscription billing throughout the customer lifecycle
Clients tend to start small, run some form of proof of concept to validate the product's ROI and then look to add seats. Paddle’s post-checkout capabilities make selling more flexible.
The Tower team were pleased to learn that Paddle supports the ability for seats to be purchased by business customers mid-subscription via a simple API call. This way, Tower has been able to delight its clients with the option of adding or removing seats whenever they wish, all with just one click.
Powering future growth
Moving to a per-seat billing model and Paddle’s ongoing support has opened new strategic opportunities for Tower to grow.
With subscription management capability, Tower is now in prime position to move upmarket and sell team plans to bigger businesses. An early adopter of Paddle’s invoicing tool, they are also seeing how Paddle can make selling to larger companies a streamlined and smooth process.