Paddle’s Account Manager and Solution Architect partnered with the iMyMac development team on a one-month sprint to review and rebuild the user experience and customer journey.
The first step was to replace iMyMac’s legacy checkout, from their well-established merchant of record, with Paddle’s optimized Overlay Checkout. This was completed in a week, based on best practice for the industry vertical.
The second step was a thorough review of the website design and customer journey, leveraging data from thousands of comparable vendors targeting the same customer base. The Account Manager provided recommendations that were implemented by iMyMac within another week.
The third step was a review of first-hand data from iMyMac purchasing customers, leading to a further set of more granular design and customer journey recommendations. Based on this feedback, iMyMac was able to release a new version of its website within two weeks, completing the overhaul within the planned month.
This was a live process with Paddle conducting continuous A/B testing of its Overlay checkout to ensure the experience was optimized for different markets and product verticals. The checkout was further customized across iMyMac’s full range of markets, with the Paddle Pricing API used to support currency and language localization through a single platform.
Extensive support from the Paddle team, including in the local timezone, allowed iMyMac to complete this process quickly while requiring the time of only one in-house developer.
Finally, where iMyMac had previously struggled to derive data and insight from its billing partner, it gained complete visibility over orders, conversions and chargebacks in real-time through a combination of the Paddle support team, dashboard and webhooks.