How to adopt PLG principles to scale quicker

What's this session about:

PLG has started to define a go-to-market movement, an approach that is being used at companies large and small, serving small niche businesses and global behemoths.

Adam Schoenfeld (3x SaaS founder) has spent the last 6 months digging into the data in product-led-growth, publishing his findings at peersignal.org. In this webinar, we explore the PLG strategies and frameworks driving growth, and expose a few myths along the way.

A few of the topics we will discuss:

• The data behind analyzing hundreds of PLG companies
• Does PLG mean no salespeople?
• How can startups combine top-down (SLG) and bottom-up (PLG), and how can you find an optimal balance between the two?
• What's the state of SaaS in 2022
• How does community-led growth fit in?