Scaling Meta ads is as much about what you don’t do as what you do.

In the third Web Revenue Labs episode, Paula Molinar, Head of Demand Generation at Paddle, will be joined by Hannah Parvaz, Founder of Aperture, as they break down the systems, structures, and signals we use to scale Meta profitably for apps, without burning out your team or creative budget.

They'll cover:

• Account architecture that scales: How to structure campaigns, audiences, and optimization windows for efficient growth.
• Creative that wins: Why Meta rewards high creative velocity—and how to build a system that delivers without burnout.
• Signals that matter: Setting up pixel, events, and CAPI to train the algorithm on what drives real performance.
• Scaling without waste: When to consolidate vs segment, how to spot traps, and how to grow spend without killing CPA or LTV.

Register your spot today