Selling your software globally: How to remove risks, avoid pitfalls and seize the opportunity

What's this session about:

Software companies are born global by default. From day one, this creates huge opportunities, and also huge challenges.

Join Paddle and Crashplan, as they discuss: 

• How to think of international markets as an opportunity to expand
• The common pitfalls and how to avoid them
• The main strategies for global growth - from product to customer experience
• How to get your business set up operationally for global growth