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Unlocking growth outside the US: increase your conversion rates globally

Find out how Paddle can help your SaaS business to expand successfully, without the operational headache and ensure you aren’t leaving money on the table.

May 28, 2024

6:00 PM (UTC)

1 hour

Register now

Find out how to take away the back-office pain of handling international transactions, minimize cross-border payment failures, remove global tax complications, and enhance customer acquisition through localized pricing and payment options.

What's this session about:

There is a world of customers beyond the US. If you’re not selling internationally, you’re leaving money on the table.

Software companies are born global by default. From day one, this creates huge opportunities, and also huge challenges.

Managing the growing complexity of subscriptions, tax, invoicing and payments, as SaaS businesses start to head upmarket and grow their customer base, can seem daunting. 

Using a Merchant of Record (MoR) is your US passport to selling globally without administrative and financial headaches.

Join Tripp Brockway, GM of Americas at Paddle as he discusses how Paddle, as a Merchant of Record, takes away the back-office pain by:

  • handling international transactions
  • minimizing cross-border payment failures
  • removing global tax complications
  • enhancing customer acquisition through localized pricing and payment options

Also hear from Christine Schaefer, CMO of Crashplan as she shares how using a Merchant of Record and partnering with Paddle has launched Crashplans global expansion plans.

Tripp Brockway

GM, Americas, Paddle

Christine Schaefer

CMO, Crashplan