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Webinar

Why bringing PLG and sales-assisted billing together is a winning formula and how to do it

Bringing self-serve checkout and sales-assisted selling together is the way forward for growing B2B SaaS companies. But why and how do you do it?

Adding a sales-led motion means increasing average contract value, improving your churn rate, and offering you more upsell and cross-sell opportunities. But it also opens a double work of complexities. 

Join Director of Product for Invoicing at Paddle Lucas Lovell and Head of Growth at Iconosquare Jonas Couffignal for a not-to-missed fireside chat. They get to the bottom of why you should implement hybrid billing and what challenges to expect along the way. 

1 hour

Originally streamed Jun 23, 2022

What's this session about:

There are two main types of sales motion: product-led growth and sales-led growth. There is a reason that the biggest B2B SaaS companies do both. To achieve business growth with both upmarket and downmarket audiences - you need both. 

But are you making it harder than it needs to be? 

Hybrid billing is a fast-growing trend in SaaS. Combining inbound sales through a checkout with sales-driven invoicing is often lucrative but doubles go-to-market complexity. 

But instead of repeating the same cycle of complex challenges - why not learn from those who have walked the path before you? 

What is the secret to the winning formula of hybrid billing? 

What challenges can you expect as you adopt this strategy head on?

Join Director of Product for Invoicing at Paddle Lucas Lovell and Head of Growth at Iconosquare Jonas Couffignal for a not-to-be-missed fireside chat to answer these questions and more.  

Jonas Couffignal

Head of Growth at Iconosquare

Lucas Lovell

Director of Product