Paddle SaaS Launchpad

Unlock the full potential of your SaaS business in 5 weeks. Applications close on May 18th

Apply today!
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In-app purchase

Keep more revenue with
the smart alternative to
in-app payments

Take advantage of lower fees, more control, and faster growth with Paddle.

In-app purchase by Paddle

Unlock freedom with
third-party payments

App developers with users in the US are now allowed to link to third-party payments, without any additional fees or restrictions. 

Keep more revenue

Save on App Store fees and keep more money to reinvest in your app’s growth.

Improve cash flow

More control of your cash flow, without waiting up to 60 days for payouts.

Offer different pricing

Run time-limited sales, special bundles and other pricing options impossible on the App Store.

Engage your customers

Collect emails, demographic data, and communicate directly with your customers to drive personalized engagement.

Prevent churn

Implement cancellation flows that offer alternatives when users try to cancel, like pausing subscriptions or special retention offers.

Expand your audience

Reach audiences who show better retention rates when purchasing through web channels, such as older demographics.

Why choose Paddle for third-party payments? 

When you sell on the web, you now take on the responsibilities that the App Store handles like global payments, fraud prevention, refunds and chargebacks, buyer support, and managing sales tax.

Typical payment service providers (PSPs) aren’t set up to do all of these.
As a Merchant of Record (MoR), Paddle acts as the reseller of your app meaning we operate just like the App Store but for successfully selling your app on the web. 
We handle the entire sales process end-to-end (payments, refunds, taxes) for you, but with lower fees, more control and complete flexibility over how you sell.

Paddle lets you launch, test, and grow your app fast.

Apple

Paddle

Transactions below $10

15-30%

10%

Transactions from $10+

15-30%

5% + $0.50

Payment processing

✅

✅

Subscription management

✅

✅

Tax compliance

✅

✅

Pricing localization

✅

✅

Cross-platform support

❌

✅

SaaS billing models

❌

✅

Direct customer support

❌

✅

Refund processing

❌

✅

We see the web as the next big opportunity for us and Paddle will help us unlock this new revenue stream. We wanted to move quickly and Paddle helped guide us each step of the way for a successful launch.

Holly SimpsonChief of Staff, Runna