Guide

Grow beyond Black Friday and Cyber Monday: Proven payment conversion tactics for SaaS and apps

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Paddle logo

Turn Black Friday shoppers into lifetime customers

Convert more traffic and drive higher LTV with Paddle’s all-in-one payments solution.

Payments, compliance, and more.

Let us handle the complexities of selling to 200+ countries.

Get paid from anywhere

Localized checkouts, higher authorization rates, global scale

Go live in days

Developer-first APIs and integration support so you focus on growth.

Retain your new customers

Built-in retention tools so new customers stay after Black Friday.

The billing engine for global SaaS and app companies

We'll take care of payments and compliance. You focus on driving sales and LTV. 

More conversions, more revenue

Increase conversions with a frictionless checkout experience.

Sell anywhere with automatic localization

Easily localize currencies, languages, payment methods, and prices.

Protection from fraud and global tax stress

Paddle handles chargebacks, fraud, refunds, and tax compliance in over 200 countries for you

Retain salvages customer relationships before they offboard
Boost LTV with smart retention tools

Cut churn by up to 30% with automated payment recovery and cancellation flows delivering personalized retention offers.

Paddle for developers

The API-first Merchant of Record

  • API and dev docs for easy implementation.
  • SDKs for Python, Go, NodeJS, and more.
  • Sandbox environment to test.
  • Dedicated support to get up and running.
Read the docs
Results

Monica AI achieved a 3X revenue increase with Paddle

3X Black Friday revenue in 3 weeks

80% reduction in chargebacks

25% of revenue through Alipay

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FortinetMacPawGeoGuessrn8nTailwind Labs logoremovebg by KaleidoGetBlockBeyondCodeDaylite
Paddle for long-term growth

Maximize value from every promotion

Your partner for growth

Don’t limit where you sell. Paddle takes you global.

Prevent chargeback fraud

Paddle fights chargebacks to protect your revenue.

Automated churn prevention

Recover revenue and boost retention for the long-term.

Save on app store fees

Higher margins, better attribution, and pricing flexibility on the web.

Our Black Friday promotion tripled our revenue in under three weeks. We have also been using Paddle to try new discounts, flash sales, and other offers, as well as influencer promotions"

Rimson LiuProduct Manager | Monica AI
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Win Black Friday with Paddle

  • Increase conversions with localized checkouts.
  • Optimize retention with built-in churn prevention.
  • Trust Paddle to maximize your revenue on Black Friday and beyond.