Grow beyond Black Friday

Last year, Paddle customers experienced up to 20x their normal traffic over Black Friday and Cyber Monday. But traffic spikes are wasted if conversions are low and customers churn at renewal.

This guide explains how you can use seasonal sales spikes to achieve long-term growth, with real data from SaaS and app companies. 

Use Black Friday and Cyber Monday 2025 to grow fast and increase LTV. 

You’ll get:

• 6 actionable payment conversion and billing tactics to maximize revenue and retention.
• Real-life examples with data from successful SaaS and app companies, including Runna, Nexus Mods, Monica AI and more. 
• The Black Friday payments checklist so you’re set up to win the weekend and beyond.