Find out what’s working and what’s not for app growth, and how to use external payments to capture intent and drive growth in Q5
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Proven payment conversion tactics for SaaS and apps
Last year, Paddle customers experienced up to 20x their normal traffic over Black Friday and Cyber Monday. But traffic spikes are wasted if conversions are low and customers churn at renewal.
This guide explains how you can use seasonal sales spikes to achieve long-term growth, with real data from SaaS and app companies.
Use Black Friday and Cyber Monday 2025 to grow fast and increase LTV.
You’ll get:
Paddle Billing
ProfitWell Metrics