5. Just be Downright Pretty - Wistia
Sometimes when I’m having a rough day, I look at Wistia’s pricing page. I’m not kidding. It makes me happy. It makes me care. It makes me long for an entire design team. Take a second to look at it. Click through and play the video that’s front and center on it. I don’t even care if you churn away from the blog. It’s that beautiful.
Design matters. We all know this, but with that knowledge you should take some time to design a phenomenal looking pricing page. Rumor has it that Wistia actually hired an architect (the building kind) to design their page, taking the time to focus a ton of time and energy into the most important page on their site.
No idea if their pricing is accurate, but I love how they put their product (video hosting) front and center on the page, included pricing along a value metric, and focused on the features that matter to their customers.
The bottom line: Sometimes beauty can get you through life. When you’re a business, beauty won’t necessarily make you huge, but in the case of Wistia their beautiful page puts the already useful product over the top.
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