Making the most of Kaleido's global revenue opportunity
As Kaleido grew, Paddle began to run regular reviews with the team to explore their growth performance and discover ways to improve their revenue strategy. This lead to the introduction of key tactics:
Local currencies and payment methods on checkout
Kaleido's success in attracting free users around the globe presented huge opportunities for growing its paid customer base in different geographies.
By enabling currencies and additional payment methods (done in a few clicks in the Paddle dashboard), Kaleido has been able to support the payment norms and preferences of people from different locations and cultures. Only 30% of their customer checkouts are in US dollars, and less than 60% are paid by card.
The results? A 51% increase in conversion rate from customers in Hong Kong, 12% increase in both Japan and Australia, and 6% in Canada.
Retaining more customers through cancellation flows
Understanding why someone is canceling gives you the opportunity to change their mind. Paddle worked with Kaleido to implement subscription cancellation flows that give customers the option to postpone payment rather than cancel - a tactic that reduced MRR churn by 38%.
Designing a pricing strategy based on insights
The business growth Kaleido has experienced through the global uptake of remove.bg has prompted them to expand their product offering, introducing a sister brand: unscreen.com, a tool that lets users remove the background from video.