Join Paddle and leading product adoption platform Pendo as we explore proven ways to remove friction from the customer experience. We'll be covering the full journey: from a customer's first visit to your website, through conversion and activation, retention, and upsells.

In this session we will discuss:

• How to identify points of friction in your customer experience
• The best tools we're using to test and improve customer experience
• Ways of eliminating friction before a user becomes a customer
• Creating a seamless user onboarding experience
• Strategies to remove friction in your product usage
• How other PLG businesses are removing friction