What's this session about:

How are the world’s top apps compounding growth, improving unit economics and gaining more control over the customer relationship?

Web Monetization. 

The web is quickly becoming a growth channel teams cannot ignore, and the benefits stretch beyond lower fees. 

In this session, Lucas Lovell, VP of Product at Paddle outlines why web monetization is one of the biggest revenue opportunities available to mobile app businesses right now:

In this session, we also explore:

• The difference between App2Web and Web2App, and when to deploy the different motions. 
• How moving transactions to the web dramatically changes your unit economics 
• The benefits on the web beyond significantly lower fees. 
• What good looks like: the design principles for a web checkout experience that converts without cannibalizing your in-app funnel
• The compliance guardrails: what CalAI got wrong, what the rules actually say, and how to stay on the right side of them
• IAP and external payments together: how to run both channels in parallel without one eating the other
• Where to start: a practical starting point for founders at any stage of the A2W journey

Whether you're still weighing the idea or ready to implement, you'll leave with a clear picture of the opportunity and a practical starting point.