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Industry newsB2C

Report finds 'fresh visuals' are the top driver of conversion and higher selling prices

Published

Apr 8, 2025

TopicB2C
Source: Photoroom

TL;DR

  • Photoroom report finds that updated product visuals significantly boost conversions and average selling prices for clothing brands.
  • Nearly half of surveyed clothing brands refresh product photos quarterly, aided by AI tools that reduce editing costs by over 90%.
  • New U.S. tariffs could affect consumer spending, making cost-effective visual optimization crucial for brands.

Author

Paddle News Desk

A new report from Photoroom finds that brands investing in fresh, clean, and consistently updated visuals see significantly improved conversions and higher average selling prices.

Visual difference-makers: The Clothing & apparel product photography trends 2025 report is based on a survey of more than 1,000 clothing brands in the U.S. and the U.K. With global e-commerce projected to surpass $8 trillion by 2027 and the clothing and apparel segment expected to exceed US$1.16 trillion by 2030, the new data underscores how professional product images can be the difference between making or missing a sale.

  • Nearly half of the surveyed businesses refresh product photos at least every three months—fueled by the increasing ease of AI editing tools like background removal, lighting adjustments, and automated editing.
  • Some sellers cite over 90% reduction in photo-editing costs compared to previous manual methods.
  • Advanced editing APIs are giving even small sellers the opportunity to scale visuals quickly and professionally—an advantage typically reserved for big-budget players.

Behind the research: Photoroom, the Paris-based AI photo-editing platform behind the research, has seen firsthand how rapidly brands are adopting new tools to keep up. Founded in 2019, Photoroom has grown into a global platform with over 150 million downloads, and raised a $43 million Series B in 2024.

Consumer expectations: The stakes are high. According to the report, a staggering 75% of online shoppers rely on product photography when making decisions, and 22% of returns are driven by a garment looking different in person than it did in images. Clothing brands see missed conversions, higher return rates, and damage to their reputations when the product imagery doesn’t live up to consumer expectations. More macro, the growing global trade tension spurred on by the new "reciprocal" tariffs coming from the U.S. will potentially alter consumer spending habits, making affordable optimization more important than ever.