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The State of SaaS Growth

Uncovering the growth levers that see SaaS businesses achieve long-term success

Growing a SaaS company in an era defined by uncertainty is not easy. Only half (51%) of the software companies surveyed for this report expect to hit or exceed their ARR targets this year. What can SaaS leaders do to secure a more confident outlook?

We've analyzed data from thousands of Paddle customers, interviewed thriving Saas businesses, and surveyed our wider network to identify three key areas that fundamentally impact growth.


  • How to embrace new growth models and diversify your go to market
  • Tactics to remove friction in the buying experience 
  • New data that shows how operational changes can deliver faster growth
  • How to adapt your hiring strategy to suit your growth stage