What's this session about:

App-to-Web is no longer just about moving payments to the web. The next challenge is knowing how to optimise the entire journey, from acquisition and offers to checkout and long-term performance.

In this invite-only masterclass, app founders and growth leaders will explore the practical challenges and optimisation opportunities across the App-to-Web funnel, with insights from Zach Witzel, Co-Founder & CEO of Helium, alongside Paddle’s product and solutions experts.

Bring a question, experiment or challenge you’re currently working through. Together, we’ll explore topics such as app handoff, paywall and offer strategy, pricing, experimentation and reducing checkout friction.

You’ll hear how other teams are approaching App-to-Web, pressure-test your own thinking and leave with practical ideas you can apply to your business.