Guide

Grow beyond Black Friday and Cyber Monday: Proven payment conversion tactics for SaaS and apps

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2025, so far, has been an ever-shifting year for SaaS — slow economic recovery, shifting buyer behavior, and increased pressure on revenue teams. Finding revenue is hard.

Join Paddle's Gavin Dove as he breaks down fresh data from the latest Paddle SaaS Market Report and shows you how to turn insight into action.

They'll cover:

- The state of SaaS in 2025: Is economic growth still sluggish — or are green shoots appearing?

- Picking your north star metric: What great SaaS companies are aligning around this year.

- From marketing to CS: how to keep everyone on the same page.

- Learn how a fast-growing team aligns product and revenue around one goal.

- Find out where SaaS companies are still losing money — and how to fix it.

Register your spot today.

Gavin Dove

Senior Product Marketing Manager, Paddle

Gavin Dove