The path to sustainable ARR for language learning platforms

Your learners span continents and cultures but growth is being held back by failed payments, rigid billing, and checkout experiences that don’t feel local.

In an increasingly crowded space where AI-driven tools and DIY solutions emerge overnight, even the strongest platforms face volatile ARR and unpredictable retention.

Leading language learning platforms are proving there’s a better way. 

By localizing checkout, preventing failed payments, and unifying web and app data, they’re transforming payments from a source of friction into a lever for predictable growth.

In this playbook, you’ll learn:

• Why payments are now a core part of the learner experience—and the growth funnel.
• How to boost conversions in key markets like Brazil, India, Japan, and Korea with true localization.
• Proven strategies to reduce involuntary churn and protect ARR from seasonal peaks.
• How to unify app and web revenue to drive smarter monetization.
• The payment plays leaders like Duolingo, Master English, and Goodnotes are using to scale sustainably.