Brands that use premium pricing
There are a number of companies, both SaaS and otherwise, that use premium pricing as part of their wider strategy. While many companies that sell physical products use more straightforward pricing strategies, the premium pricing model has proliferated in the SaaS industry.
As one of the few SaaS companies that successfully incorporated price skimming into its approach, Salesforce also has a strong pedigree with premium pricing. Let’s take a look at its pricing page.
Salesforce’s “Unlimited” subscription is undoubtedly a premium-priced option. Any prospect will be able to recognize that the product they’ll get with this more expensive option will be almost totally different from the cheaper (but well-titled) “Essentials” plan.
The Salesforce approach of offering all of its plans, even the premium, as an initial free trial is particularly astute. Free trials are another great way of building brand equity, which, as we’ve already mentioned, premium pricing thrives on.
HubSpot is even more pronounced when it comes to differentiating run-of-the-mill options from premium ones.
For a company like HubSpot, whose services have a near-universal appeal across the SaaS spectrum, the scope of the premium “Enterprise” option is vital for demonstrating both the quality and versatility of its features.