The last quote is from Patrick our CEO (before you ask, no I didn’t include this for brownie points). This captures the essence of why pricing is critical to all sorts of businesses. You spend all that time, energy, and money developing your product and in the end, pricing is the only means that you can use to convey all of your efforts, like an exchange rate. Yet, in many companies, pricing is overlooked or just guessed at. Don’t shortchange your efforts developing and producing your product by ineffectively pricing it; put some real thought into how much value you think you’ve created for your customers. A deeper dive into this topic can be found here: Two Reasons Why Pricing is the Most Important Aspect of Your Business.
Of course these quick soundbites can't capture all of the intricacies of pricing. But together, they do give you a sense of the essence of great pricing strategy.
To learn more about pricing specifics, check out our Pricing Strategy ebook, our Pricing Page Bootcamp, or learn more about our price optimization software. We're here to help!