A story about people
Creating something that’s genuinely interesting, means understanding what people going through this process would want to know. Bianca spoke to Christian and Patrick to find out:
“It was clear that the hard part wasn’t just the practicalities or the steps to getting it done. It was the emotional nature of making a decision like this one, and the impact on the people involved.”
This resonated internally, as the priority across the acquisition has been the people. Whether or not the teams would be happy. Whether the working culture and values aligned, and how to ultimately bring these two groups of people together to make one team.
To tell that story authentically, we needed a director.
“It was a case of searching my network. Pip was the one person who had solid experience in this kind of thing so I reached out,” says Andrew.
Pip Piper is a producer, executive producer, and director specializing in feature documentaries. He has worked on various projects all over the world and now runs the OSBD media charity to help develop young people in creative industries. Speaking to the team, Pip explained:
“At the heart of documentaries, there needs to be a truth that people can relate to. That’s what's fantastic about this. It’s about two friends that have found one another in the midst of the industry that they're in. It’s about them and all of the people who were on that roller coaster with them.”
Pip came on board as director, tasked with making sure that we told the right story. Andrew explains:
“Without Pip’s external eye, we’d have manufactured a story based on what we wanted to say. I pinged him countless times with things I thought we should include – almost none of it made the cut. I trusted him with those decisions.”