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Runna built a web revenue stream, improving retention by 15% while Paddle handled global tax

175

Countries compliantly served

15%

higher retention rate on web

1M

Monthly active users

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The company

Founded in 2020 by long-time friends Dom Maskell and Ben Parker, Runna has quickly established itself as the world's #1 rated personalized running coaching app. 

What started as a collection of PDF running plans has evolved into a comprehensive platform serving runners of all levels across 175 countries.

Since launching, Runna has grown to nearly a million monthly active users, driven by strong organic acquisition, partnerships with major races like the New York Marathon and the Hackney Half, and a passionate community that includes everyone from complete beginners to sub-2:15 marathoners.

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