What's this session about:
Look beyond basic questionnaires or quizzes.
The most successful Web2App funnels create a natural conversation that builds clear value and guides users toward an inevitable "yes!."
Join web2wave Founder, Igor Lyubimov and Paddle’s Gavin Dove as they dive into the psychology of high-converting subscription funnels that feel less like selling and more like helping.
They will help you unlock revenue beyond the app store.
In this webinar, you'll discover:
- The hidden psychological triggers that transform browsers into buyers.
- A proven three-part funnel framework.
- How to identify and eliminate the specific friction points costing you conversions.
- Value-building techniques that make your subscription feel like an obvious next step, not a hard sell.
- Strategies will help you unlock more revenue beyond app stores with a Merchant of Record.
Register now to secure your spot.
Igor Lyubimov
Founder at web2wave

Gavin Dove
Senior Product Marketing Manager, Market research & Metrics at Paddle



