Event

Happy Hour: Operationalizing your next product launch

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Webinar
Boost your sales by up to 7X: Proven Black Friday tactics for software companies

Top tips on how to prepare for success on Black Friday and Cyber Monday

1 hour

Originally streamed Sep 10, 2024

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What's this session about:

The data doesn’t lie: Companies that leverage Black Friday and Cyber Monday (BFCM) promotions experience up to 7X more orders and a 6X revenue boost compared to those who don’t.

Now you know the benefits of taking part, it’s important to make sure your software business is set up for success and operationally ready. It’s time to make your BFCM plan. 

Join us as we share proven tactics on how you can prepare for success on Black Friday and Cyber Monday. Here’s what we’ll cover:

  • Why run a BFCM campaign
  • Campaign planning: When to start and how to promote it
  • How to ensure you’re operationally ready
  • Localizing your offers the right way for different buyers
  • BFCM success stories: What they did right

Lucas Lovell

Director of Product, Paddle