Announcement
We've raised $200m to supercharge SaaS companies' global growth
Read more
Platform
Features
The whole package
Explore Paddle's complete payments infrastructure for SaaS
Checkout
High-performing and secure
Invoicing
Early Access
Simplified and scalable B2B billing
Subscriptions
Flexible recurring billing
Payments
Your all-in-one payments toolkit
Tax & compliance
Be globally compliant from day one
Fraud protection
Offload your fraud concerns
Reporting
Get a single source of revenue truth
Upsell insights
Grow average customer value
In-app purchase
A flexible, low cost alternative
Services
Seller support
Migration service
Billing support
Advisory
Implementation service
Use cases
See all use cases
How Paddle can help you from launch to exit
Launch your SaaS
Be ready to scale from the start
Introduce self-serve
Open the floodgates to inbound
Sell SaaS globally
Seize your global opportunity
Reconcile revenue data
Unify self-serve and sales-assisted
Be investment-ready
All set for your next big milestone
Pricing
Resources
Resource hub
Insights and guides on growing a successful software business
Customer stories
How software businesses grow faster with Paddle
Blog
The latest SaaS insights, opinions, and talking points
Explore Paddle
Learn more about Paddle's products and services
Tax agony index
Discover the most painful tax jurisdictions
Support
Seller Support
Help center
Find answers to your questions about Paddle
Developer docs
Explore Paddle's APIs, webhooks, reference, and guides
Platform status
See if everything is running as it should be
Buyer Support
Refunds and cancellations
Request a refund or cancel a subscription
Check a charge
Find out why Paddle has charged you
Login
Get started
Platform
Services
Features
Checkout
Invoicing
Subscriptions
Payments
Tax & compliance
Fraud protection
Reporting
Upsell insights
In-app purchase
Use cases
Launch your SaaS
Introduce self-serve
Sell SaaS globally
Reconcile reporting
Be investment ready
Pricing
Resources
Customer stories
Careers
Login
Get Started
Gavin Hammar
Payments
Valuation & funding
Operations
Metrics & performance
Sales & marketing
Announcements
Tax & compliance
Pricing
Strategy
Product news
January 5th, 2022
How to position your B2B SaaS in a hyper-competitive category
Gavin Hammar
