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Retain

Reduce churn. Recover more revenue. Automatically.

Paddle Retain is a retention platform that connects with your existing billing stack to recover failed payments and reduce cancellations without a migration or rebuild.

Retain works with your existing billing stack:

Recurly logoZuora logo

Stop losing revenue to failed payments and cancellations

Retain is an out-the-box retention platform that sits on top of your existing billing platform. You get full funnel churn reduction - payment recovery, cancellation deflection flows, term optimization and reactivations - without changing your billing solution.

Trusted by teams at

HubX logoWHOOP logoNexus Mods logoMacPawLaravel Spark logo
Recover 50%+ of failed payments

Smart, localized dunning in 19 languages to reach buyers where they are.

Reduce cancellations by up to 25%

No-code cancellation flows that turn at-risk customers into saved subscribers with targeted offers, pauses and plan changes.

Increase LTV by 2-4x

Automated, localized term optimization nudges that move the right buyers into longer-term plans.

Reactivate previously cancelled subscribers

Bring back previously cancelled users with targeted win-back campaigns

Live in hours, not days

Retention automation that’s quick to set up and simple to maintain, so you see ROI fast.

Why subscription teams choose Retain

Retain delivers the full retention stack - dunning, cancelation flows and term optimization - without changing your billing solution.

Magic wand
Full-funnel retention in one tool
Localized recovery and upgrade messaging across 19 languages
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Fast setup, measurable ROI
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Always-on retention, zero maintenance

Retain with Localization is a key part of your retention strategy. It took zero setup, automatically figured out what language customers prefer, and targeted them with the right message at the right time.

Nate GiacaloneGroup Product Manager | WHOOP
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Retention is 5x more cost-effective than acquisition.

Retain automates the highest-impact retention levers so you grow faster without increasing acquisition spend.

Retain integrates with: Stripe, Chargebee, Zuora, Recurly, and Braintree.

So, you can keep your existing billing stack and add high performance retention on top.

No switching. No long implementation. Just smarter, localized retention that recovers revenue from day one.

Using a more custom setup? Talk to our team - we’ll help you understand what’s possible and what’s supported out of the box.

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Cut customer churn by 25-30%, automatically, with Retain

Win back customers before they're lost forever with automated dunning and churn intervention