Paddle logo
Paddle logo
Dunning Software

Reduce churn. Recover more revenue. Automatically.

Retain is Paddle Billing’s built-in retention toolkit, helping you recover failed payments, reduce cancellations, and increase LTV - at no extra cost.

Paddle Retain customer recovery overview dashboard with the all-time recovery rate, failed payments being recovered and an MRR breakdown

Cut failed renewals

Proactive Dunning systems prevent and resolve failed payments due to expired cards on your behalf.

Best-in-class offboarding

Automated cancellation flows learn and offer personalized retention offers to keep users subscribed.

Actionable customer insights

Gather cancellation insights to help you diagnose the root cause for customers leaving your platform.

Customer retention is the foundation of growth

Customer retention is crucial for the health of SaaS, app and digital product businesses as it increases customer lifetime value. Retaining customers is more cost-effective than acquiring new ones, with acquisition costs being significantly higher.

Retain gives you best-in-class tools to beat churn

Card update form asking the customer to update their card details to restore access

Payment failure recovery

Fully automated Dunning with the highest payment recovery rates on the market.

Cancellation survey asking how the product could do better, with reasons to pick and an option to stay subscribed

Automated cancellation flows

Give users considering cancelling a plan personalized offers and gather valuable product insights before they're gone for good.

Bar chart of revenue rising over time

Automatically increase LTV

Intelligently reach out to the right users to provide annual plan upgrades, boosting lifetime value.

Fully localized

Speak your customers' language. Automatic translation on all your recovery messaging.

Cross-platform retention

Reach your customers where they are, regardless of platform.

Secure & data compliant

Retain is SOC2 certified and fully compliant with GDPR and other local data collection regulations.

We’ve reduced involuntary churn by approximately 20% since we started using Retain
Virgil CioacaFounder | FirstPromoter
FortinetMacPawLaravel SparkAdaptavistGeoGuessrn8nTailwind LabsKaleidoBeyond CodeDayliteGetBlockRunnaHubX

Keep more of your subscribers and boost LTV with no technical lift

Retain plugs right into your existing billing system and works automatically in the background to help prevent churn. Keep development time to a minimum with Paddle Retain.

Simple integration

Just configure your account and add the javascript snippet.

Plug and play

Retain works with your existing billing stack, no need to change payment providers.

Custom branding

Give your customers a fully branded experience in a few clicks.

Fully compliant

Compliant with GDPR, SOC2 and more straight out of the box.

Cancellation flow beside brand settings for its icon, logo and colours

Cut customer churn by 25-30%, automatically, with Retain

Win back customers before they're lost forever with automated dunning and churn intervention