Speaking to his experience with Plausible Analytics, Marko told us that this isn’t something they got right the first time.
After launching, the platform quickly went from zero to four hundred customers but then growth started to level out.
“We had to stop and consider how we could better articulate our product value, reach more of the right people, and cut through some of that noise,” says Marko.
Part of this process involved reassessing the messaging on the website and communicating what differentiates Plausible Analytics from its competitors (in particular, Google Analytics) more directly.
“At first, we didn’t acknowledge that Google Analytics even exists on our website, let alone how Plausible Analytics is different to it.”
From here, Marko and the team made a significant change to its homepage headline, going from:
“Simple analytics for your website”
“Simple and privacy-friendly alternative to Google Analytics”
A seemingly basic change that gives the reader a much clearer explanation of what Plausible Analytics does and why it exists.