More subscriptions = more subscribers
Going back to first principles, we need more subscribers. To get them, you need more daily active users (DAUs).
So, what if people subscribed to each other on Twitter?
The problem Twitter has with creators is content was the appendage of the marketplace.
- No creator tools.
- Content with links gets suppressed.
Twitter put ads above all else.
Modern social networks (TikTok, OF, Substack, etc) perfectly align with creators.
- They get them subscribers.
- They get them view
- They pay them.
Ads are supplemental revenue. Not core.
Others do this but Twitter has two things none of these competitors have:
1. We're already there. We interact with creators where we follow them. No clicks off.
2. Amplification. Twitter was built from the ground up for account discovery. They have a decade on the rest of the market.
This helps revenue by creating more subscriptions. A user can only subscribe to Twitter Blue once but they can subscribe to three to five artists and podcasts. And we know this model works:
- OnlyFans has 170M people subscribing.
- Patreon has 6M.
And fans are willing to pay a lot for their favorite creators. Here's a study on monthly willingness to pay from 10k+ fans.
- Passive fans are willing to pay $5/month.
- Super Fans are willing to pay $15/month.