How to increase daily active users
The end goal is always to increase daily active users and ensure that your product is a vital tool for that organization. There are a few ways that you can improve DAU numbers. Here are a few:
1. Identify your ideal user
The ideal user for your product is someone who's needs are met by your product. But in order to find that ideal user, you first need to thoroughly understand your product or service. Now, that may sound obvious but if you don't have a solid understanding of what you're offering and what problems you're solving, you can't really identify your ideal users.
This knowledge will help you better understand and interpret the actions your customers take through the customer journey.
2. Optimize your customer success efforts
As mentioned earlier, being a proactive customer success team rather than a reactive customer success team will help reduce churn and increase DAU. Consistent communication and empathizing with your customer will help you understand their end goal, and then allow you to optimize their experience with the platform. If you’re providing the right support for your customer, usership will increase.
3. Double down on retention
A sure sign of a successful SaaS company is MRR, which is the direct result of retention. Acquiring a customer is the first step, but providing value and a useful service will lead to the customer renewing for another year. So, in order to help increase your daily active users, you need to figure out what kind of activities and characteristics lead to retention (which means conducting retention analysis), and build your idea of an active user around those. Retention will also take place if you’re consistently improving the overall customer experience.
4. Review your customer lifecycle
It’s crucial to consistently review your customer lifecycle. The way you manage it can determine the ability to upsell, cross-sell, and grow an existing customer relationship. And ultimately, it creates opportunities to identify and add value to the user experience. It’s vital to understand who your daily active users are and how they’re using, or not using, your product.