Paddle Billing
ProfitWell MetricsThe web monetization playbook every app team needs in 2026
In this five-part handbook, we outline how winning app teams are pulling ahead in the post-App Store, fast-growth AI era.
In today’s AI era, web monetization unlocks higher margins, better LTV, and a direct relationship with your customers – but only if the system underneath it is built right.
Each part of this handbook tackles a critical piece of that system, drawing on data from Paddle's network of 6,000+ apps and insights from growth experts Phil Carter and Steve Young.
Explore below, or download the PDF here.
Turn pricing into a growth lever
If you're charging the same price globally, you're leaving money on the table. Learn how top performing apps drive up to 30% more revenue.
Fix the bottlenecks – conversion, checkout, and payment acceptance
Roughly half of demand is lost before users even engage. The teams that win fix abandonments happening at onboarding, the paywall, and at checkout. Read how.
Build retention that scales
Sell on the web and you get access to data on failed payments, recovery attempts, reactivations, and long-term engagement. Find out how to use this to your advantage.
Stop losing revenue to failed payments and chargebacks
The biggest post-conversion leaks aren't customers choosing to leave – they're involuntary. Learn how top teams recover this revenue.
Read Fast Lane 4: Stop losing revenue to failed payments and chargebacks →
Overcome the compliance hurdle and scale with confidence
Selling globally on the web brings a host of compliance complexities. Discover how winning app teams expand into new markets without building a tax function in-house.
Read Fast Lane 5: Overcome the compliance hurdle and scale with confidence →
