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The ultimate playbook for web monetization in 2026

Stop guessing. Start stealing proven plays.

Staying in the fast lane guide

Leading app companies trust Paddle to sell on the web

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As leading apps shift revenue off the app stores, they unlock higher margins, stronger customer relationships, better attribution, increased LTV and more revenue. 

But new complexity follows, from checkout and retention to disputes, tax, and compliance. Get it right, and the web becomes a powerful lever for growth. Get it wrong, and hidden cracks quietly cap revenue and slow global scale.

How can you ensure success on the web in 2026? 

With contributions from app growth experts Phil Carter and Steve Young, in this playbook you’ll learn

  • Why web monetization has become a core growth lever for subscription apps. 
  • How top teams unlock margin and LTV without sacrificing conversion. 
  • Proven strategies to nail pricing strategy, reduce churn, increase retention and stop post-conversion revenue leaks, turning the webs perceived constraints into key levers for growth.

Get the playbook

G2 Fastest Implementation Fall 2025
G2 Leader Fall 2025
G2 High Performer Fall 2025