
Stop guessing. Start stealing proven plays.

Leading app companies trust Paddle to sell on the web
As leading apps shift revenue off the app stores, they unlock higher margins, stronger customer relationships, better attribution, increased LTV and more revenue.
But new complexity follows, from checkout and retention to disputes, tax, and compliance. Get it right, and the web becomes a powerful lever for growth. Get it wrong, and hidden cracks quietly cap revenue and slow global scale.
How can you ensure success on the web in 2026?
With contributions from app growth experts Phil Carter and Steve Young, in this playbook you’ll learn