6 biggest benefits of united RevOps
When you have a strong revenue operations team, you operate like a well-oiled machine. This has a positive domino effect—consistent tech stacks, clear expectations from customers, happier customers, more sales, and predictable growth.
Let’s go through each one.
1. Consistent tech stacks
A tech stack is a set of different tools and platforms to automate your job. With RevOps, since different teams are united, they can use the same tech stack. Tech stacks are more fluid throughout the teams, so the sales team knows how a customer was marketed to, and the success team knows what customers were sold on. Everyone can refer to different platforms within their synchronous tech stacks.
2. Clear expectations from customers
Oftentimes, different departments within a company don’t communicate fluidly. Marketers may say one thing while sales reps outreach to customers saying something contradictory. This is not the case with RevOps. Everyone is on the same page and communication is consistent. When RevOps are put in place properly, there are clear expectations from customers. Which brings me to my next point…
3. Happier customers
When there are clear expectations, customers are happier. When different departments are working harmoniously with one another, they are more attuned to a customer’s needs. This will undoubtedly make for happier customers because they feel that their needs are heard throughout the company.
Happy customers are a strong indicator of customer outcomes. Customer outcomes are the successes your customers are having because your product is having an impact on their business and in turn, providing revenue.
4. Better customer retention
Revenue operations isn’t just about making a sale, it’s also about keeping those customers you worked so hard for. RevOps is as much a retention-based operation as a sales-based operation. Since customer success is involved throughout the entire process, customer success team members know the customers extremely well. This builds rapport and trust with customers, therefore enticing them to stay with your product.
5. More sales and more revenue
Revenue operations turn the sales funnel into a well-oiled machine, getting more customers to convert. Sales operations (which we will dive into a bit) is a siloed process. With RevOps, sales members are not the whole machine, they make up one part. When things go wrong, it’s easier to isolate the issue at the source and make quick fixes. When things run smoothly, customers recognize it and trust the company with their money, ultimately increasing sales and revenue.
6. Predictable growth
With a data-driven, fluid machine, you can predict growth and revenue far easier than before. RevOps results in predictable growth through consistent, accurate measurement, and/or new strategies. Furthermore, since RevOps is a more synchronous process, teams can respond to market changes more efficiently, therefore resulting in predictable growth even in unpredictable situations.