7 types of white-label SaaS products & real-world examples
In some cases, although there can be some limitations in terms of control over an app’s features, design, and functions, it can be a way to get a profitable SaaS business out on the market quickly, with minimal financial investment. Whether it’s SaaS, a mobile app, a manufacturer, or even a service as niche as a virtual luxury concierge (there is), white-labeling is incredibly prevalent.
Social media management software
This is software you can use to help manage, post, and respond to social media interactions. Used often by agencies and social media companies, a white-label social media platform allows companies to brand an already functioning system rather than building it themselves. Either they use it as their own, or they resell said platform to another company. Companies will invite clients to a limited interface, so they won’t be able to peek into other dashboards and any tools you would use to do your job better. Vendasta and socialbakers are two great examples of social media management platforms.
There are many mobile apps that do more or less the same thing, just with a different skin and different brand names. A great example is LevelUp. It not only develops its own mobile payment and loyalty program app, but they also white-label it for restaurants like Sweetgreen and Dig Inn, so they can market and promote it as their own.
SEO and SEM management software
If companies don’t have the time to provide SEO services to customers operating small to medium-sized companies, they consider hiring a white-label SEO partner to help generate revenue and expand reach to their clients. Re-sellable SEO services are more popular than SEO software, simply because most business owners don’t have the time to research how to do SEO professionally. Large brands like Serpstat offer SEO and SEM dashboards, as well as management software for their clients. Check out HubShout’s white-label SEO capabilities.
Email marketing software
Email marketing is a must for any business. Being able not only to send, but also track email campaigns, is vital for marketing efforts. Companies are able to add their own branding to the software and create customized dashboards that they can then reference or have clients reference. The key selling point to white-labeling is being able to completely customize the solution to look and feel as if it’s yours. HubSpot, for example, is not your typical white-label email marketing software — they offer the ability to join the HubSpot Partner Network. The network offers perks like exclusive access to support, events, and even being able to publish on the HubSpot blog. It’s a great option for agencies.
E-learning platforms enable creators to share their expertise with others hungry for knowledge. In addition, you can build and nurture a thriving online community. Examples of e-learning white-label SaaS platforms include Stream LXP, Thinkific, Teachable, and TalentLMS.
A full-featured ecommerce platform requires extensive resources to build. But with a white-label ecommerce SaaS solution, marketing agencies can quickly open and launch online businesses for their clients. Magento, Ecwid, and of course, Shopify, offer white-label services.
Businesses are built on good customer relationships, meaning every company needs a good CRM. Digital marketing agencies can offer their clients this service by leveraging white-label software. AllClients and GreenRope offer this software solution.
LevelUp originated as a mobile payment/loyalty program mobile application. At first the app was designed for people to use as a form of payment at small quick-serve restaurants, but has now moved into the website and app development space. LevelUp has designed the mobile app and online payment portal for restaurants like Sweetgreen, Pret A Manger, and Zaxby’s. Most of these restaurants don’t have the capacity to build and create their own website or mobile app, so using a white-label product is a great option.
Stream LXP, formerly known as Curatr LXP, is a fully customizable eLearning SaaS platform. Developed by the team at HT2 Labs, a Learning Pool company, Stream LXP is a social learning platform that allows license holders to brand the platform with their unique look and feel, as well as upload company-specific learning content. It can also be licensed and then resold to a third party. So, not only can the entire platform be redesigned to fit your brand’s look and feel, the actual content that is used in the platform, can be curated from your own resources.