Time is a more precious commodity than ever before, and this will see companies show greater willingness to spend more to get stuff done faster and with the least friction.
Expectations of B2C grade purchase experiences , where integrations, setups, and upgrades are seamless, are already widespread. Expect more businesses in B2B to catch up to this expectation over this coming year, as predicted by Ido Bornstein-HaCohen, CEO of Conversocial: “We’ll start seeing consumer product sales methodologies used for B2B sales more than before”.
The inevitable challenge of 2022 for the SaaS industry, says Paddle’s own VP of Engineering, Marcus Hayward, is “continuing to meet the ever-growing expectations of customers, who want all of these areas provided by default and everything to work seamlessly”.
Dimitri De Boose , Head of Product at last-mile management platform URBANTZ, echoes this: “In e-commerce, the checkout experience has already become super smooth and homogenous. The next phase is to further the development of the product itself. For us, it’s looking into the element of time slot selection for deliveries - this is often still clunky, not personalized and could do with more emphasis on green practices”.
Expectations are only getting higher - and 2022 shows no signs of that trend slowing down.