Paddle Billing
ProfitWell Metrics
Partnership
High-converting App2Web monetization
Helium improves App2Web conversion and paywall performance. Paddle takes on the billing, payments, tax, compliance, and support operations behind it, helping teams improve proceeds and scale with confidence.
Moving to the web is easy. Doing it well is hard.
App2Web can dramatically improve proceeds. But most flows are not worth it because conversion drops erase the upside.
Moving users from native in-app purchases to the web introduces friction. Trial conversion falls. Retention weakens. Teams spend months rebuilding payments, billing, tax compliance, fraud prevention, and subscription operations the App Store previously handled for them.
The businesses succeeding with App2Web are solving both problems at once:
- preserving conversion
- improving retention
- capturing more revenue without operational drag
Built for high-performing App2Web monetization
Helium helps businesses optimize paywalls, pricing, onboarding flows, and App2Web conversion without app release delays.
Paddle manages payments, billing, tax compliance, fraud prevention, renewals, and buyer support across +300 markets.
Together, Helium and Paddle help businesses preserve conversion, improve proceeds, and scale App2Web monetization with confidence.
- Capture more proceeds 5–6% all-in fees vs 15–30% App Store fees
- Improve retention +15% higher retention for web subscribers
- Increase payment performance 2–6% higher payment acceptance rates
- Sell globally 30+ local payment methods across 200+ jurisdictions
- Move faster Launch App2Web flows in days, not months
The rules changed. The playbook is catching up.
Recent legal and regulatory changes have made App2Web monetization viable at greater scale.
But most App2Web flows fail because conversion drops or operational complexity erase the upside.
Helium helps preserve conversion. Paddle handles the complexity underneath it.
"Customers who subscribe through the web have a 15% higher retention rate compared to those who subscribe in-app. That's a big deal for us."
Miranda Paine, Director of Growth, Runna
Set up in four steps
01
Connect your monetization layer
Sync Paddle with your existing products and billing setup to activate global payments, subscriptions, tax compliance, and reporting.
02
Design your App-to-Web flows
Create in-app and out-of-app paywalls in Helium, then connect them into a seamless conversion journey.
03
Set up targeting
Sync Paddle with your existing products and billing setup to activate global payments, subscriptions, tax compliance, and reporting.
04
Track proceeds gains
Run App-to-Web experiments and measure conversion, retention, refunds, and proceeds performance directly in the dashboard.
Move to Paddle in 12 days or less
Dedicated migration support, from kickoff to go-live, trusted by large enterprises. Learn more
Phase 1: Set up
Scope and configure Paddle (Day 1-2)
Phase 2: Build and validate
Implement key flows and test safely using the webhook simulator (Day 3-7)
Phase 3: Go live and migrate
Run new customers on Paddle and migrate legacy subscriptions in parallel (Day 8-12)