The 4 best SaaS analytics tools
The tech space is inundated with tools, so it can be overwhelming trying to decide which is best for your business. So, to help you, we’ll break down the pros/cons of the top four.
1. ProfitWell Metrics
ProfitWell Metrics provides a fantastic overview of everything happening in your subscription business, from churn rates to delinquencies. ProfitWell Metrics has been trusted by more than 10,000 successful SaaS subscription companies.
We guarantee 100% accuracy. ProfitWell accounts for more than 1,000 edge cases to ensure your financial metrics are accurate. ProfitWell Metrics is unquestionably reliable. You don’t have to concern yourself with technical difficulties. And Metrics also offers optional paid add-ons to reduce churn and improve pricing. Included with Metrics is Benchmarks, a tool revealing how your metrics stack up against the largest data set in the subscription universe.
Metrics has little out-of-the-box customization to change the methodology in how we calculate metrics.
2. Google Analytics
Google Analytics is customizable to your website. It’s also easy to learn and use. Other reviews describe Google Analytics as a one-stop shop for all of your website’s data. It allows you to see your website’s performance across a range of different time scales while also comparing the performances of different channels, platforms, technologies, demographics, and campaigns.
Some people say Google Analytics is not actionable and not as robust as some other paid platforms. It’s also not entirely independent since it’s Google reporting on Google.
Basic Analytics is free but Analytics 360 is priced on a case-by-case basis.
BareMetrics boasts one-click integration with popular billing systems. It also offers something not many other analytics tools have: cancellation insights. Reviews say it’s easy to use, install, has flexible pricing, and good for goal setting.
Some reviews also say the accuracy is not reliable, especially since the data is collected from very small companies.
14-day free trial. Pricing is based upon your company’s current MRR. If your company rakes in $300,000 per month, your price would be $350 a month.
A cool feature by ChartMogul is the geographical heat map of where revenue and customers are coming from. Users also enjoy additional customization in metrics. Reviews applaud ChartMogul for its data ingestion, analysis, insights, and customizability.
Currency fluctuations are a noted con. ChartMogul succeeds in converting payment currency into operating currency, but doesn’t support using the currency data to show how fluctuations in exchange rates impact changes in metrics overtime.
Depends on plan. Launch is $0 if your MRR is less than $100; Scale is $100/mo for growing subscription businesses; Volume is custom pricing for high-volume businesses.