The problem with having these types of challenges is that they aren’t just hard to overcome. It's the amount of time and resources that overcoming them can take - two things that expanding software companies can be short on, or want to apply more efficiently elsewhere in their business growth strategy.
That’s why companies start to look for alternatives. When you’re scaling (and scaling fast), the challenges - including those linked to sales-assisted billing - can hold you and your team back, so automated or outsourced solutions become a valuable consideration.
When your team is held back, your business can’t grow at the rate you want it to - or even efficiently grow at all.
Manual processes aren’t scalable. The amount (and the repetition) of the tasks involved in sales-assisted billing is just one factor that can stretch your team, and hiring more people internally sometimes won’t cut it. You’ve still got the issues of time capacity, costs of salaries, issues of human error, and the further costs to correct those errors.
In the webinar we share above, Demetre speaks about how, when Applied wanted to focus on moving into the US market, the invoicing process quickly took up all his time. The time-consuming and manual processes meant he could only focus on transactional and operational tasks in his role of Financial Management, but he knew to help the business grow at the rate it wanted, a dedication to the financial strategy was necessary.