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SaaS metrics

Explore core SaaS metrics, retention metrics, payment metrics and more in a collection of resources created for SaaS leaders.

The ultimate SaaS metrics guide: What to track and why
Net revenue retention: Definition, formula & ways to improve NRR
What is MRR? Calculate & increase your monthly recurring revenue
Customer lifetime value: Calculation, formula & SaaS business strategies for improving
Metrics in practice

What to measure and why

SaaS metrics and financial models: What investors are looking for
SaaS due diligence: What VCs are looking for
7-step guide to financial forecasting & planning for any business
More than reporting: How to draw (and use) meaningful insights from SaaS metrics
Churn & retention metrics

Keep your customers for longer

How to calculate (and reduce) your churn rate
Customer churn analysis: One of SaaS’ most important processes

10 essential customer retention metrics you should track for success

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Payment metrics

From conversion to cash

dollar coin
Key metrics to track for converting freemium to paid
Payment acceptance: The million-dollar metric most SaaS executives are missing
6 reasons your SaaS payments are failing and what you can do about it
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Resources on SaaS metrics, KPIs, and reporting from ProfitWell