Webinar

Selling your mobile app on the web: Proven tactics to earn more revenue

Join us live

SaaS metrics

Explore core SaaS metrics, retention metrics, payment metrics and more in a collection of resources created for SaaS leaders.

The ultimate SaaS metrics guide: What to track and why
Net revenue retention: Definition, formula & ways to improve NRR
What is MRR? Calculate & increase your monthly recurring revenue
Customer lifetime value: Calculation, formula & SaaS business strategies for improving
Metrics in practice

What to measure and why

SaaS metrics and financial models: What investors are looking for
SaaS due diligence: What VCs are looking for
7-step guide to financial forecasting & planning for any business
More than reporting: How to draw (and use) meaningful insights from SaaS metrics
Churn & retention metrics

Keep your customers for longer

How to calculate (and reduce) your churn rate
Customer churn analysis: One of SaaS’ most important processes

10 essential customer retention metrics you should track for success

Read now
Payment metrics

From conversion to cash

dollar coin
Key metrics to track for converting freemium to paid
Payment acceptance: The million-dollar metric most SaaS executives are missing
6 reasons your SaaS payments are failing and what you can do about it
New

Paddle + ProfitWell Metrics integration

With Paddle + ProfitWell Metrics integration, you get powerful, out-of-the-box features helping you track your subscription growth in real-time.

Learn more

Resources on SaaS metrics, KPIs, and reporting from ProfitWell