1. Tell a compelling story
To a degree, metrics tell a story on their own. It might be the story that revenue is growing month on month, or that your team has doubled over the past year. But when it comes to raising funds or reporting to the board, it’s on you to use metrics data to tell a compelling story about your business, one that explains the ups and downs and excites people enough to back your business, mission, and vision.
A good way to start is with your revenue trajectory, growth rate, and the size of your business. Show these figures over time, make predictions for the future, and add annotations that mark significant events to show their impact and give depth to the story narrative.
Other core metrics to use here include: