How do you determine buyer personas?
Your buyer personas start as general ideas of who is in your market and who is interested in your product. They're fleshed out with market research, customer feedback, and data collection.
Conceptualize five to ten buyer personas.
This initial brainstorming paints your customers in broad strokes and gives you an idea of how you'll segment your data later.
Determine what data you need to collect.
This is all about determining how customers perceive value in your product. You'll probably want to collect demographic information, feature and value preferences, and data on willingness to pay as a baseline.
Collect the data methodically.
Use a uniform system to survey customers to receive answers with the least bias and variability.
Segment and analyze the data.
Segment the data by the sketches of the buyer personas that you identified in step 1, and look for patterns.