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Go-to-market
Lessons from the failure of J.C. Penney’s new pricing strategy
Lessons from the initial failure of J.C. Penney's new pricing strategy. You must understand your customer's price conditioning and experiment.
Paddle
Discover what sustainable growth in SaaS really looks like with expert insights shared every month
Go-to-market
Lessons from the initial failure of J.C. Penney's new pricing strategy. You must understand your customer's price conditioning and experiment.
Paddle
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Go-to-market
Gavin Hammar, founder and former CEO at Sendible shares the mental models he used to enable his bootstrapped company to be recognized as one of the top 4 tools in their category, ultimately leading to a life-changing acquisition.
Gavin Hammar
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Go-to-market
Learn about why your business is missing out by not implementing a DTC marketing strategy and how to get it right to survive the pandemic and beyond.
Profitwell
Go-to-market
No product to sell? No problem. Blueprint tell us how they introduced their pre-product to the market, gaining over 500 prospective clients for when their product later launched.
Harvey Hodd
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Go-to-market
When the pandemic escalated in March 2020, we knew that many more people would need to agree contracts remotely - how quickly could we help them with a free version of Juro?
Richard Mabey
Go-to-market
Your SaaS pricing page is what everything in your business leads to or justifies. Here are some pricing strategy lessons from the top companies.
Paddle
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Go-to-market
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Patrick Campbell
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Go-to-market
Subscription marketing differs from regular marketing, how can you convince customers to invest long term with your products/services?
Paddle
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Go-to-market
A new customer-centric model is rising. This change brings a new focus on customer expectations in terms of product, service, price, and experience. The question is, how do you determine what customers expect?
Paddle
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Go-to-market
Whether you’re used to selling to individuals or to teams in small and medium sized businesses, it’s always a big shift the first time a purchase order lands in your inbox. So far, your customers have been happy to commit to your product on a recurring billing plan paid with a credit or debit card - but billing larger companies and enterprise is a different kettle of fish. It needn’t be an object, however. Let us walk you through how to bill these larger customers with ease.
Paul Tebbs
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Go-to-market
We spoke to DueDil’s CEO Justin Fitzpatrick about the challenges of moving into new markets. Here are the key takeaways from the big, burning questions that every scaling startup wants answered.
Catherine Pearson
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Go-to-market
Affiliate marketing can be seen everywhere. That’s because it’s very rare these days that we go directly to the website of a product we require and hit ‘buy’. We shop around, we look for deals… all the while being encouraged by affiliates to go through them to make that final purchase. We take a look at the role of affiliate marketers and how they can help your software business succeed.
Catherine Pearson