Brazil's one of the biggest digital economies in Latin America, so selling into it is a no-brainer, right?
Absolutely. But here’s the catch: Brazilian customers already know how they want to pay. If your checkout doesn't reflect that, you can lose the sale before a payment is even attempted.
In fact, 58% of consumers in Brazil abandon checkout at the payment stage, with 37% abandoning because their preferred payment method isn’t available.
Choose a Merchant of Record like Paddle, and you can offer the payment methods Brazilian customers already use. You also get added benefits like improving checkout conversion, and offloading tax and compliance.
In this guide, we'll cover:
- How to improve checkout conversion in Brazil
- Why your payment acceptance in Brazil might still be lower than you expect
- What's changing with Brazil's new tax rules
- More ways to optimize revenue as you scale
- How Paddle helps you win in Brazil and beyond.
How to improve checkout conversion in Brazil
If you’re looking to sell into Brazil, only accepting card payments won’t cut it. That’s because Pix – the instant payment system run by Brazil’s Central Bank – has completely reshaped how Brazilian customers pay.
Most customers in Brazil now use Pix for everyday purchases. Plus, the recent introduction of Pix Automático means that customers in the country can use Pix for recurring payments like subscriptions, too.
The good news? Paddle supports Pix Automático as well as cards and digital wallets. That means you can offer Brazilian subscribers the payment method they already trust, without building the integration yourself.
Brazil's payment landscape in numbers:
- Pix is used by 91% of Brazil’s adult population
- Around 60% of low-income Brazilians don't own a credit card
- Digital wallet use in Brazil is growing by 20% year on year
Make your pricing feel local with BRL
Show your prices in Brazilian Real (BRL) rather than dollars, and you'll remove one more reason for customers to hesitate at checkout.
Did you know?
Companies offering localized currencies see 25% more conversions on average.
Email verification platform Bouncer saw the impact of localized payments first-hand. After moving to Paddle, its self-serve revenue grew by 500%, while local currencies helped improve the customer experience in international markets, particularly in South America.
“Before Paddle, changing the pricing models took us a ridiculously long time. Now we’re able to make changes in weeks.” Radek Kaczynski, Founder, Bouncer
Find the price that converts
What are your customers willing to pay? It varies from one market to another. So if you use the same price everywhere, you could be leaving revenue on the table.
Test your pricing in Brazil to find the sweet spot between affordability, conversion, and revenue growth.
Got Pix? Here’s why payments can still fail
Your localized checkout is ready. Perfect! So why are your payments still failing?
Know this: It’s not because your customers don’t want to pay.
More often, it’s something small getting in the way: a card expiring, a temporary network issue, or because the payment service provider (PSP) doesn’t perform well in that market.
Did you know? In 80-90% of cases, a payment failure occurs because of a soft decline, not because your customer doesn’t want to pay.
Most digital software businesses rely on just one PSP. But no single PSP performs consistently everywhere. A transaction that Stripe declines in Brazil could easily be approved by another provider.
Paddle uses multi-PSP routing to retry soft declines in the background. That means you get more of your payments approved, across every market.
Don’t just take our word for it: When Studocu tested Paddle against its outgoing PSP, it saw a 15% increase in new user revenue.
Don’t get caught out by Brazil’s new tax rules
New to selling into Brazil? Here's something worth knowing before you make your first sale: the rules just changed, and they apply to you even if you're a tiny operation with a single Brazilian customer.
As of August 2026, Brazil requires foreign digital service providers to register with Brazilian tax authorities and obtain a CNPJ, a Brazilian tax ID. There's no minimum sales threshold. One customer is enough to bring you into scope.
This is part of a bigger shift: Brazil is replacing five separate taxes with a new dual VAT system.
It’s a lot to handle on your own. But you don’t have to. Choose a Merchant of Record like Paddle, and everything is taken care of.
Stop handing up to 30% of your revenue to app stores
Brazil has one of the fastest growing app markets in the world. But, for years, selling through the App Store meant giving up 15-30% of every transaction to cover payments, tax, billing, and fraud.
That’s changed. Court rulings and new regulations now allow apps to direct users to external checkout in US markets like Brazil. A web-based Merchant of Record model typically costs around 5–6% all in. That’s a fraction of the App Store's 15–30%.
How Paddle helps you succeed in Brazil and beyond
Paddle gives you everything you need to sell into and out of Brazil from day one – without the complexity of running multiple tools.
With Paddle, you can:
- Localize your checkout for customers in Brazil: Paddle supports Pix for one-time purchases, Pix Automático for recurring subscriptions, as well as payment by card and through digital wallets. Payments are processed in BRL.
- Give more payments a chance to succeed: Paddle uses multi-PSP routing, smart dunning, tactical retries, and fraud screening to give payments coming from Brazil the best chance of success.
- Offload the burden of Brazil's tax rules: As your Merchant of Record, Paddle registers, collects, and remits the relevant taxes on your behalf under Brazil's new CBS/IBS framework.
- Launch App-to-Web flows with confidence: Paddle partnered with Helium to help businesses selling into Brazil launch App-to-Web flows simply and easily.
- Experiment with region-specific pricing based on local willingness to pay: Get the insight you need to optimize pricing across different regions, plus the tools to test subscription tiers and pricing changes with confidence.
- Benefit from deep industry expertise and dedicated support: Paddle’s helped more than 10,000 digital product businesses, processing more than 190 million transactions – with support available 24/7.
Brazil on your roadmap? Choose Paddle and leave the complexity behind
FAQs
Do foreign companies need a CNPJ to sell into Brazil?
Not if you use a Merchant of Record.
What is a Merchant of Record?
A Merchant of Record (MoR) is the legal entity responsible for selling a product to the end customer. It takes on payments, tax collection, compliance, refunds, and chargebacks on your behalf.
Does Stripe work in Brazil?
Yes. However, Stripe's payment acceptance rate in Brazil can be lower than expected since it is a single PSP.
