The concept of a hybrid sales motion is one we’ve talked a lot about already, and for good reason too. The benefits in terms of revenue and business growth are unmatched because you are tapping into all key markets, offering ideal onboarding processes from small businesses to enterprise-level businesses.
Many companies start up with a product-led growth GTM strategy, but adding a sales-led motion will allow you to go one step further by 1) moving your business upmarket, and 2) further enabling your product-led growth strategy.
SLG is an enabler of PLG in a number of ways, including:
- Converting freemium or free trial users to paying customers
- Picking up on cross-sell and upsell opportunities
- Providing customer insight to help towards UX and product optimization
In fact, not using them together could actually be halting your business growth.