Embracing the changing subscription economy grows business and relationships
Software as a service is no longer just a product, it’s an experience. Your strategy should reflect that and take into consideration the people supporting your business.
The reason we all love services like Netflix, Spotify, and Amazon Prime is because these companies have mastered transparent, flexible, responsive, and personalized service.
By focusing on how your customers use your products and responding to that through your updates, releases, value-based pricing, and support, you create predictable recurring revenue, ongoing value, and better customer relationships.
Through these stronger relationships, companies ensure that customer value doesn’t end when they sign on, but evolves and grows well into the future of their business.